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Phillforce Customer Acquisition Intelligence

See what is limiting customer acquisition before you spend more.

Phillforce Customer Acquisition Intelligence examines your website, offer, buyer journey, funnel movement, and commercial evidence to identify what is limiting acquisition, explain why it matters, and show what deserves attention next.

Run free intelligenceSee how it works
Evidence before recommendations One primary constraint A correction path tied to the finding
Illustrative evidence-backed workspace
phillforce
Analysis complete
Example workspace
Customer acquisition intelligence

Acquisition overview

Updated from saved evidence

Acquisition readiness60.7Evidence-supported
Evidence confidence67%Saved evidence
Customer acquisition cost$1,000Client supplied
Modeled value sensitivity$1,440Scenario
Acquisition truth

Lead-to-customer movement

A business-supplied operational observation identifies friction in follow-up or handoff.

Evidence linkedDo now
Seven-system readiness7 systems
Readiness gap32%

Sales handoff

Modeled value movement$1,440
DecisionRepair handoff first
Intelligence for your decision

One acquisition system. Three decision lenses.

Phillforce Customer Acquisition Intelligence turns the same connected evidence into the decision each leader needs. Select your role to see the result, the questions it resolves, and the most useful place to begin.

For the founder

Stop choosing tactics before you know the constraint.

Use Phillforce when acquisition feels active but scattered and every new idea competes for your time, budget, and attention.

  • See what is limiting acquisition now
  • Separate urgent work from noisy ideas
  • Choose the next investment with evidence
Recommended path

Start with Free Intelligence. Add the $199 Human Acquisition Review when you want an experienced second judgement on the diagnosis.

Connected evidenceOne ranked founder decision
Message and offer
Buyer journey
Funnel and revenue
Primary
constraint
Next
decision
See the four entry points
Inside the Intelligence

One diagnosis built from the whole customer acquisition system.

Phillforce Customer Acquisition Intelligence connects automated analysis with commercial evidence. It identifies the constraint with the strongest support, explains how the evidence connects, and turns the finding into a practical correction path.

01

Diagnose the whole acquisition system.

We examine how your message, offer, website, buyer journey, funnel stages, and commercial value work together instead of treating them as separate problems.

SignalA connected acquisition diagnosis
02

Explain the cause behind the visible symptom.

We show which evidence supports the finding, where confidence is limited, and how one condition may be affecting several parts of acquisition.

SignalA primary constraint you can inspect
03

Turn the finding into a controlled next action.

We rank what deserves attention, prescribe the correction, preview an intervention, and provide human or implementation support only when you choose it.

SignalA practical decision with a success signal
What the Intelligence examines

Seven views of the same commercial system.

Each investigation answers one commercial question. Together, they show what is breaking, why it matters, and what should happen next.

01

Acquisition forensics

Inspect the public message, offer structure, proof, conversion paths, and measurement signals that shape buyer action.

02

Buyer journey testing

Test the pages a buyer must trust, understand, and use before becoming a lead or customer.

03

Constraint dependency mapping

Connect observed symptoms to evidence-supported explanations and identify which relationships deserve testing.

04

Funnel & commercial movement

Measure stage progression, separate observed drop-off from modeled opportunity, and see where evidence deserves closer attention.

05

Solution prescriptions

Receive a sequenced correction plan tied to evidence, effort, commercial effect, and a success signal.

06

Intervention preview

See one practical correction shaped around the active finding before deciding what to implement.

07

Ask Phill

Question the diagnosis and receive guidance grounded in your company evidence and current findings.

How the Intelligence works

Bring the evidence. Receive the diagnosis. Choose the right support.

You do not need to prepare a long report. Phillforce asks for the commercial facts required to judge movement, keeps observed evidence separate from modeled possibilities, and lets you choose how far we should help.

01

Define the commercial context

Name the audience, offer, primary website action, current goal, customer value, and acquisition spend. This gives every finding a business meaning.

Your company context
02

Supply one period of funnel evidence

Add visitors, leads, qualified opportunities, meetings, proposals, and customers using definitions that remain consistent across the reporting period.

Your measured movement
03

Run the connected investigation

Phillforce examines the public message, buyer path, conversion evidence, constraint relationships, and modeled revenue movement as one system.

Seven connected investigations
04

Act on the first priority

Open the primary constraint, inspect the supporting evidence, follow the prescription, and review one intervention before implementation begins.

One defensible next decision
You control the next stepStay with the free diagnosis, add human validation, or move one confirmed priority into implementation.
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Funnel & commercial movement intelligence

See where commercial movement is being lost.

Phillforce separates client supplied movement, observed drop off, and modeled improvement. It does not turn missing data into false certainty.

  • Consistent funnel stage definitions
  • Conversion rates from supplied volumes
  • Modeled value sensitivity marked as a scenario

Select a stage in the demonstration to inspect its movement.

Demo evidence

Stage movement

Client supplied
Visitors1,700
Leads689
Qualified230
Meetings150
Proposals97
Customers57
Selected stageVisitors to leads
Observed drop off1,011
Modeled movement$1,440
PrimarySales handoff
PathBuyer choice
WebsiteConversion
JourneyDecision friction
ProofTrust
ActionInquiry
Directional dependency
Constraint dependency mapping

Test the strongest explanation behind the symptom.

A weak result rarely belongs to one page or one campaign. Phillforce maps evidence-supported dependencies across your message, website, buyer decision, demand capture, sales handoff, and measurement system without treating a hypothesis as proven causation.

Primary constraintLead-to-customer movement
30

A business-supplied operational observation identifies friction in follow-up or handoff. The funnel locates the affected stage; it does not establish causation.

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Personalized solution prescriptions

Every finding must end in a decision.

The system ranks unresolved commercial impact against implementation effort, then gives the next correction a clear sequence, success measure, and expected signal.

Solution prescriptionMedium effort

Replace broad homepage language with audience specific decisions.

Decision: Keep the mission led message as supporting language, then give each primary audience a distinct path near the top of the page.

  1. 1

    Name the audiences who should immediately recognize themselves.

  2. 2

    Connect each audience to the offer designed for its goal.

  3. 3

    Place relevant proof before the commitment point.

  4. 4

    Measure each path as a separate acquisition event.

Success measure Each audience path records identifiable clicks and completed actions.
One actual intervention preview

See the correction before committing to implementation.

The preview turns a priority finding into a practical first draft shaped around the analyzed company, current offer, active audience, and evidence collected.

Evidence based draft. No unsupported outcome claims.
Decision ModulePreview

Choose the path that matches your goal.

Move directly to the offer, proof, and action designed for your decision.

Path 01

For founders

Find the acquisition constraint.

Run intelligence
Path 02

For growth teams

Correct the active system.

View the sprint
Path 03

For organizations

Build the implementation path.

Talk with Phillforce
Ask Phill

Question the diagnosis without losing the evidence.

Ask Phill works inside the active analysis. It can explain the finding, challenge assumptions, clarify the next action, and show what must be measured after implementation.

Open your workspace
You

What should we correct first and why?

Ask Phill

Correct the homepage decision path first. The active constraint is offer clarity. Your current message communicates purpose, but it does not help each audience identify the right offer quickly enough.

  • 1Name the three audience paths.
  • 2Connect each path to its correct offer.
  • 3Track each primary action separately.
Grounded in the active analysis
Client perspectives

See how leaders used the Intelligence to reach a clearer decision.

See leaders explain how the Intelligence helped them connect acquisition evidence, challenge assumptions, and decide what deserved attention next.

0105
Dr. Kevin Scott, CEO of Crisis Peer
Dr. Kevin Scott
Crisis Peer
What stood out to me about Phillforce was how quickly it moved beyond general marketing advice and helped me understand what was actually happening across the customer acquisition journey. Instead of telling me to simply create more content, run more ads, or generate more traffic, the Intelligence helped surface the areas that deserved attention first, showed the reasoning behind the findings, and gave me a much clearer sense of what I should work on next. It felt less like another audit and more like having a structured way to think through acquisition decisions.
Dr. Kevin ScottCEO, Crisis Peer
Visit The Crisis Peer
Client perspective
Phillforce plans

Start with core intelligence. Expand as your acquisition operation grows.

Free gives you the core Phillforce intelligence product today. Pro and Growth are the next operating layers, with greater depth, history, workspace capacity, connected intelligence, and intervention tracking.

Available now

Free

$0forever

A serious starting point for understanding what is limiting customer acquisition and what deserves attention next.

  • Core intelligence
  • 1 workspace
  • Standard analysis
  • Limited history
  • Limited Ask Phill
  • No integrations
Run free intelligence
Coming soon

Pro

$149/ month

For founders and growth teams that need deeper intelligence, more analysis capacity, and a longer decision record.

  • Everything in Free
  • 4 business integrations
  • Deeper connected intelligence
  • More analyses
  • Historical comparison
  • Decision and intervention tracking
  • Advanced reports
  • 3 workspaces
  • Prospect Intelligence Coming soon
Explore Pro
Coming soon

Growth

$299/ month

For teams operating across more workspaces, evidence, interventions, connected accounts, and decision history.

  • Everything in Pro
  • 10 workspaces
  • More team members
  • Higher analysis capacity
  • Longer intelligence history
  • More connected accounts
  • Advanced intervention intelligence
  • Advanced reporting
  • Cross-workspace capabilities as they become available
  • Higher Prospect Intelligence capacity
Explore Growth
Product direction

Integrations and Prospect Intelligence remain in the roadmap while Phillforce continues to deepen the core intelligence experience.

Compare plans and human support
Human support when you need it

Bring Phillforce into the work after the intelligence is clear.

Software intelligence and human delivery are separate. Add a Human Acquisition Review, commission one focused Correction Sprint, or scope coordinated implementation when the decision requires it.

01Human validation
For founders and leaders who want a second judgement

Human Acquisition Review

Add experienced commercial judgement to the completed Intelligence before deciding what to correct.

$199One completed review
  • Review of your completed Intelligence
  • Human challenge of the primary finding
  • Priority clarification
  • Written human review summary
Request a human review
02Focused implementation
For founders and growth teams ready to correct one priority

Customer Acquisition Correction Sprint

Move one confirmed high priority constraint from diagnosis into focused implementation.

$1,970One correction sprint
  • Deep acquisition diagnosis
  • Prioritized correction plan
  • One agreed high priority intervention
  • Ask Phill support and implementation review
Discuss the correction sprint
03Coordinated implementation
For growth teams and enterprises with broader constraints

Custom Acquisition Implementation

Coordinate correction when the confirmed constraint crosses several systems, pages, channels, markets, or teams.

CustomScope approved before work begins
  • Defined systems and responsibilities
  • Phased implementation plan
  • Agreed success measures
  • Commercial scope and timeline
Scope custom implementation

Advertising spend, paid software, external tools, media costs, contractors, and ongoing campaign management are separate unless explicitly included in the written scope.

Questions before you begin

Understand the Intelligence and every way to work with Phillforce.

These answers explain the intelligence product, when human judgement helps, what the Correction Sprint implements, and when a custom scope is appropriate.

Compare human support

Phillforce diagnoses customer acquisition as one connected commercial system. It examines your public message, offer, buyer journey, funnel movement, conversion evidence, and revenue context to identify what appears to be limiting acquisition, explain why it matters, and define what should be corrected first.

A website audit usually produces page observations. Phillforce tests how the website, offer, buyer decision, funnel evidence, and revenue movement affect one another. The output is a ranked acquisition constraint with supporting evidence, not a disconnected list of marketing recommendations.

You receive a private intelligence workspace, acquisition readiness view, evidence confidence, buyer journey analysis, funnel movement, constraint analysis, prioritized prescriptions, Action Center, intervention preview, and Ask Phill inside the active analysis.

Bring your public website, best fit audience, core offer, primary website action, current commercial goal, currency, average customer value, monthly acquisition spend, and one consistent reporting period covering visitors through customers.

A Phillforce specialist reviews your completed Intelligence and the evidence behind it, challenges the primary diagnosis where necessary, clarifies what deserves attention, and provides a written human review summary. It adds experienced commercial judgement without including implementation.

No. Human Review is optional. You may move from Free Intelligence directly into the Correction Sprint when the priority is clear, or use the Human Acquisition Review when you want added validation before committing to implementation.

The sprint includes a deep acquisition diagnosis, a prioritized correction plan, implementation of one clearly agreed high priority intervention, Ask Phill support, and a review after implementation. The scope is focused on one intervention and does not imply unlimited execution.

Advertising spend, paid software, external tools, media costs, contractors, and ongoing campaign management are separate unless they are explicitly included in the written scope.

Custom Implementation is appropriate when the confirmed constraint requires coordinated work across multiple pages, systems, channels, markets, or teams. Phillforce defines the scope, responsibilities, measures, and commercial terms before implementation begins.

Yes. Update your company context or funnel evidence, save the changes, and run a new analysis. The new result should reflect the latest evidence rather than preserve an outdated conclusion.

Yes, when a supported provider connection is available. The client pays the provider directly through their own credential. Phillforce charges only for the human review or implementation service the client chooses.

No. Phillforce calculates supplied funnel movement, distinguishes observed evidence from modeled possibilities, and identifies a defensible priority. Modeled revenue movement is a scenario, not a guaranteed outcome.

Recent thinking

Ideas for making better acquisition decisions.

Read practical Phillforce perspectives on customer acquisition, buyer journeys, evidence, conversion, and the decisions that sit behind growth.

Explore all resources
Start with Customer Acquisition Intelligence

Know what deserves attention before you invest in fixing it.

Begin with the Intelligence. Bring in a human when the finding needs judgement. Choose implementation only when the priority and scope are clear.

Run free intelligenceCompare ways to work
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